2011-07-17

Smart Phone Shop@Shinjuku: July 15, 2011

















Bad news dominate the headlines in business news in Japan.




Japan has experienced “the lost two decades” after the 1990s. The nominal GDP remains in the same level (about 500 trillion yen). Many companies face difficult times. The business condition is much worse after the Great East Japan earthquake in March.




It is not correct for all industries. Some business sectors and companies enjoy busy days.


An example is the smart phone market.


I visited Yodobashi Camera in Shinjuku to buy a new smart phone. Major mobile phone companies (NTT DoCoMo, Au, Softbank, Willcom etc.) had their own corners in the shop. I saw tens of people checking the products in each corner.


All staff members were busy in recommending products and answering quest’s questions.


I was asked to get in a line for registration when I decided to purchase one. I had to wait more than 15 minutes.

Some popular products were sold out.

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