Belgium Beer Weekend @Roppongi Hills: Sept. 11, 2010

I enjoyed Belgium beer at the Belgium Beer Weekend held at Roppongi Hills (Sept. 10-12, 2010).

The event was held in the inner court (arena) of the commercial complex. More than 40 brands of Belgium beer as well as Belgium foods -- famous “frites” fried potatoes, roast chickens and waffles – were sold at container shops which were placed around the arena. People drank the beer with special glasses designed for the event.

There was a stage in the arena. Musicians from Belgium played their music.
The "real" Beer Weekend started in Belgium in 1999 at Brussels’s famous Grand Place. Tokyo’s event is a copy of it. Tokyo is the first place except Brussels to hold such event.

Belgium beer has been more popular in Japan in current years.

Hundreds of people were enjoying Belgium beer, foods and music in the arena. Another hundreds of people were tasting their beer glasses on the grass around the arena.

I had not expected to see such number of people here as the event had not been widely known. There must have been good public relations activities by the organizers. The operations of the event were good.

Personally, I was in Belgium about 20 years ago. I’m glad to see more "Belgium related mattere" in Tokyo.

Map: Roppongi Hills